About Us

When CuddleRoo™ founder, Sindy Beekman, heard that her niece was expecting twin girls, it was time to dust off her sewing machine. Marketing executive by day, baby apparel designer by night, Sindy made quite a wardrobe for the girls. 

When her niece had a baby boy she wanted a soft-structured baby carrier with more personality and asked Sindy if she could create one that looked like her favorite cartoon character. She loved the baby carrier and with so many people asking her where they could get one, Sindy soon realized there was an opportunity to create a new product.  With input from her niece and a group of babywearing moms, she developed a more versatile product that slips right over the existing carrier to “cuten it up” while providing additional comfort and protection from the elements.

So the CuddleRoo™ carrier cover was born and with its widespread popularity, Sindy quickly expanded the business from her guest room to a manufacturing facility in Los Angeles, CA.